Meta Tags - Search Engine/Index Robots - Preventing Smart Tags - Keyword
Density - Traffic Tips - Increasing your web traffic - Beginner HTML
search engine and search index traffic and make our job
easier. We always try to upgrade any lacking title and description tags.
This makes them far easier for the average internet user to read and
understand (but only on our site). If you're a webmaster, you need to
learn to do this yourself. We sometimes index hundreds of sites a day and
can't always fix them for you.
Alta Vista never do.
Ok, so your web site looks great.
You have uploaded it and told all your friends to check it out. They have
checked it out and they say, "Wow. You did that! It looks awesome!" Feels
great, right? The only thing is, are the search engines going to find you?
It is great to have all your friends looking at your web site, but...
Search engines and search indexes
use your meta tags to find your web site. Meta tags are positioned in the
<head> html of each web page. They contain title, description, keywords,
rating, robot inclusions and exclusions, smart tags instructions and more for
your visitors' computers (including search engines and search indexes) to
use. Look to the very top border on this page. It should say "Fixing Meta
Tags" in this border. This is from meta tags. When I'm on your site, I
should see the page title in that border every time. If I don't, I just shake
my head and wish you had read this page.
Do you program your site with an
html editor like Front Page or Page Mill? Get into your html view and look
just below the top <html> tag. There should be a <head> tag, meta tags and
then another <head> tag. If you've not changed your meta tags, they probably
look like this:
Here is what you do with these to
get good traffic from search engines and search indexes. You don't really
need the generator tag. It is just an advertisement for your editor. So is
the ProgId tag, basically. We usually delete them. Ad these tags:
Tags! You won't get search engine/index traffic without them.</title>
<META NAME="Description" CONTENT="Fixing your meta tags. We list your sites
so we'd like to help you make them look good on our listings.">
<META NAME="Keywords" CONTENT="fixing meta tags,meta tags,the best meta
tags,search engine traffic,searchengine,search index
traffic,website,websites,web sites,web sites, programming,design,proper
website design,html, html language,good html,robots,help
with,beginners,beginner,front page,page mill,head tags,net,internet,web">
<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
<META NAME="Revisit-after" CONTENT="21 days">
<meta name="rating" content="general">
<meta name="MSSmartTagsPreventParsing" content="TRUE">
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<meta name="ProgId" content="FrontPage.Editor.Document">
<meta name="Microsoft Theme" content="travel 111">
<meta name="Microsoft Border" content="none, default">
<title> - This is your page title.
It is usually the first line in any search engine listing. Use KEYWORDS in
page title - up to 60 characters!</title>
<META NAME = "Description" - This is
your page description. It usually displays as your
description in any search engine listing. Some search engines (Google,
etc...) use the first or most keyword rich line of your page itself.
with lots of keywords. 150 characters.">
<META NAME = "Keywords" - List a ton
of words and phrases that someone might type into a search engine or index to
find your site. Try to limit the length to about 874 characters or spaces.
One note: Everyone says you should separate the keywords or phrases by
commas. Do this. What everyone doesn't say is, some search engines will
actually count the space before the keyword if you put a space after the
comma. We suggest not putting a space after the comma. Also, some search
engines and indexes will penalize you if a keyword is repeated more than 3
What will people type to find your page. 874 characters">
<META NAME="ROBOTS" - This is your
robots tag. Search Engines use robots to index your site. This will tell
them its OK to continue.
<META NAME="ROBOTS" CONTENT="INDEX,
<META NAME="Revisit-after" - This
will ask the search engine's to visit again in a specified time. Does this
work? Who knows but if it does...
<meta name="rating" - This allows
you to rate your web site. Some search engines and indexes use this tag.
Example: If you have an adult site without this tag specifying "adult", you
will not be listed.
- Microsoft has just started adding a new feature in their new software.
These are known as Smart Tags. This will make any word on your site appear as
an unwanted hyperlink. Mr. Gates will just steal your traffic, scooting them
away to one of his sites. Come on, Bill, let us have one small piece, huh?
Thankfully, we all dodged a bullet with the recent release of Windows XP.
They removed the Smart Tags before its release but they are most certainly in
our future. Some software actually supports Smart Tags already. To stop this
traffic thievery, just insert the prevent Smart Tags meta tag in each page.
Well, these are the ones that are
important right now. So, basically, just add these to the existing meta
tags. In html view, put a space under your top <head> tag and add each line.
Or select your editors advertising lines and paste these over them. Use the
template below. Just copy and paste this into a text editor (word or notepad
will do). Tailor the info to your site, then copy and paste again between
your sites <head> tags. note: change only the text between
(and including) the asterisks
1- Make sure the very
top of your viewable page is keyword rich text. But not just
keywords. Clear, crisp, actual sentences. Robots will penalize you
for keyword repetition. They call it spamming. Don't cheat but do it right.
If the first thing on your page (upper left corner) is a graphic, make sure
you use Alt Text. READ ON!
2- Do all of your
graphics use alt tags? They should. The big problem with graphics
(other than the long download) is that search engine robots don't see them.
Use alt tags. Alt Tags allow you to "name" the graphic. This is the text
that is displayed (pop up style) in IE and NN when you "mouse-over" the
graphic. Many robots do see alt tags. Remember, add some keywords. The alt
text doesn't have to describe exactly what is on the graphic but can be a few
well chosen keywords.
3 -Don't be afraid of
some text. Some people always say our pages are too wordy. Then, they
turn around and wonder why we have a higher search engine listing than
themselves. Tee hee hee. Figure it out folks. The search Engines and Search
Indexes use keyword density. A LOT! Include a few superfluous paragraphs at
the bottom of your page. Include every keyword that you can. But make it a
real paragraph. Verbs, nouns, adjectives, pronouns, adverbs, spaces... Get
the picture? Real sentences! The search engines and search indexes hate
cheaters and will penalize you for a list of keywords (as spamming.) They
will see real paragraphs and list you higher. (Try adding high relativity
hyperlinks to your superfluous [but REAL] paragraphs.) ...
4 -Use a lot of
hyperlinks. Try this. Make a list of keywords and find a
relative site to link each keyword to. People will not hate you for
sending them traffic. If you need a high relevance hyperlink to a myth
or mystery term, link to us
(http://www.mythandmystery.com.) We'll get listed higher and you will, also. We
get a higher ranking because another site out there links to us. (Search
popularity) You'll get a higher ranking for having a highly pertinent
hyperlink on your page. If your site shows credibility, the se's (search
engines) will reward you. A list of keyword type words doesn't appear to be
considered spamming if it is a hyperlink (I always use bulleted lists to show
the robot that it is a list and not spam). This is a great way to boost your
site's merits, thus raising your ranking and, thus, increasing search engine
traffic. Ask each site that you linked to link you back. This gives you
5 -Search Popularity.
If your site shows up in a lot of other sites, you are rewarded. Do you have
more than one site? Make sure that somewhere in every site they are all
linked (preferably on a page that is or, is accessible from, your index
page.) It will help. Hey... We'll link ya!
6 -Use your "right click."
By right clicking any web page, you can call up the source code. This allows
you to view the actual html of any web page. Go to any part of a web page and
"right click" with your mouse. Select "View Source." When I do it, my
notepad program opens with the full page displayed in html. See what other
webmasters are doing, Try It Now. Put your cursor here ~><~ and right
click. You'll then need to click "View Source." Of course, the first things
you'll see are our meta tags. We will not have deviated very much from what
is written here. Look at others sites. Why are they getting hits while you
are not? Hmmm... It gives us all something to think about. You may not
right click on a graphic to choose "view source."
7 -Visit and use
these following sites:
-Invaluable. We are contributing members. If you're serious, you will be,